Weedle Weedle is an internet based company selling baby related products. Products include cloth diapers and diapering accessories, baby carriers (slings, wraps, etc), breast feeding supplies, natural toys and cribs.
It was important to remember Weedle Weedle was not a brick and mortar store, and the brand we develop would live primarily online. On the internet, “reduction is huge”. Keeping that in mind, we wanted to create a mark that would talk through style, to give the viewer an instant, playful and childlike feeling. Candy wrappers became the inspiration for the set of “W”s. A package of candy is small in size and difficult to make sure the logo is picked up by the viewer. Often the designs use serifs with outlines or a 3-D element to catch the eye. In the font used, the serifs are thoughtfully curled up in an inviting way. I decided to juxtapose this style with the “weedle weedle” name, in a more conservative, almost matronly style font. To make the most of the ID package, the business cards act as note pads on the off chance of a face to face encounter.
