Charlotte Radiology opened a vein and vascular center in the SouthPark area of Charlotte, North Carolina, in June 2008. The center has a spa-like look and feel, housing a group of 10 sub-specialized radiologists who treat varicose and spider veins.
Their initial campaign targeted affluent women in the area whose needs were cosmetic. We opted for a largely visual design focused on the veins you would find in nature. This parallel between “nature’s” veins and human veins allowed us to draw on the self-consciousness a potential patient feels, but in a subtle and respectful way. The minimalist presentation and text keeps the message simple, clean and effective.
ClientCharlotte RadiologyServicesAdvertising CampaignCopywriterKristen KellyPhotographerEric Roch von RochsburgLinkhttp://www.charlotteradiology.com
