Asheville Radiology approached us to update the logo used for their breast services centers. They wanted something simple, that communicated their services to the Asheville community, in a way that promotes their up to date technology and sets them apart from competitors.
The city itself is really a place unto it’s own, nestled in the Blue Ridge mountains of North Carolina. It’s a place rich in architecture, with a mix of Art Deco, Beaux Arts and Neoclassical styles that are the perfect backdrop to an eclectic culture. We mixed a stylized set of mountains on top of one another—made of varying gradients of pink , to give the illusion of transparency.
