As a leading custom homebuilder in Charlotttesville, VA, Peak Builders asked us to create a corporate identity and collateral that reflects the quality and craftsmanship that sets them apart from their competition. We decided on a simple logo and card set and the photography of the homes speak for itself. We designed pieces with large images showcasing their exquisite work, and we told their story using a direct tone without coming across as self-serving.
The rack cards acted as a quick handshake for the company. Each showed an exterior and interior, gave short, concise info on quality and commitment, and contact information. The look and feel complemented that of the pocket folder.
The pocket folder was created to have a long shelf life. None of the content will date the piece, and Peak is able to customize marketing packets—including additional marketing pieces and paperwork that is pertinent for each potential client. Customer testimonials make up the entire back cover, giving the piece credibility while allowing potential clients first-hand insight into what it’s like to work with Peak Builders.
ClientPeak Builders, llcServicesCorporate Identity and CollateralCopywriterBrooke NealLinkhttp://www.buildwithpeak.com
