Charlotte Radiology’s Mobile Breast Center hit the road February 2011, bringing on-site digital mammography services to women across the region as the only mobile mammography center dedicated to Mecklenburg, Gaston, Union, and York counties.
The mobile center, a 38-foot-long, state-of-the-art breast screening center on wheels, is staffed by two mammography-certified technologists and includes a registration and waiting area, two private dressing rooms and an exam room. We decided the mobile unit itself should be branded with Charlotte Radiology’s “1in 8” message. We designed a wrap to cover the entire vehicle, providing both consistency and a great transition from Illustrations to physical form.
Since this was the first Mobile Mammography unit in the Charlotte area, we were tasked with announcing it to the community and educating the masses on what it had to offer. To generate buzz, we placed planters made of pink tires in strategic places around Charlotte.
