Eastern Radiologists

65th Anniversary Campaign

Throwback
Campaign

  • Copywriter

    Brooke Neal, Flow Copy

  • Programmer

    Sean Kalooky, Big Sushi

To celebrate the company’s 65th anniversary, Eastern Radiologists changed all of their marketing pieces for the entirety of 2019 to take on the nostalgic feel of 1954. The halftone colors and throwback illustrations were reminiscent of the posters and ads of this time, yet the messaging remained the same – that Eastern Radiologists offers state-of-the-art technology and unparalleled care. The bright colors and unconventional look stood out easily among the sea of medical ads, bringing easy attention to the anniversary and underscoring the credibility that comes with 65 years of service.
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