When you’re overpaying for a service, you feel it in the wallet or the purse. This campaign took a fun and memorable approach to address price comparison between our client, Advanced Radiology, and the area hospital. By using cleverly shot photography, the sad wallets and purses are loud and clear with their message: We are overpaying at the hospital, and we are not happy. The ads were used as a poster campaign in their eight outpatient imaging centers to remind current patients that they’re receiving their services at a fair price, as well as in outdoor bus stops in train stations within a two-mile radius of the hospital, educating hospital patients that there’s a better option