Uterine Fibroid Embolization (UFE) is a win-win for Richmond Vascular Center (RVC). This minimally invasive procedure is not only is a top earner for RVC, but it also brings lasting relief to patients with less trauma to the body and quicker recovery times. As a follow-up to the first UFE campaign “Don’t Let It”, we created another ad campaign to continue reaching women who are suffering with uterine fibroids. Fibroids cause heavy bleeding and severe cramping that can affect a woman’s day-to-day decisions – activities she’s willing to participate in, whether she’s able to work, and even the clothes she’s willing to wear.

We centered this ad campaign on the color white, which women with fibroids would never consider. The crisp white imagery is eye-catching, and the “official sponsor” line is a confident assertion that RVC can take care of this for patients, once and for all. This campaign had print, digital, and outdoor elements, all urging women to consider UFE as a cutting-edge alternative treatment for fibroids.