Richmond Vascular Center is a leading radiology practice in the greater Richmond area. They have earned a reputation for performing a list of minimally invasive procedures to improve the lives of their patients (without surgery!). One of these is uterine fibroid embolization (UFE). Fibroids are the most common noncancerous uterine tumors. Many of the women affected simply live with the symptoms because they believe hysterectomy to be their only option.

We created this ad campaign to catch women’s attention by visually illustrating the symptoms: cramping, pain, and heavy bleeding. This print campaign also ran as billboards throughout the Richmond area, urging women to consider UFE as a cutting-edge alternative treatment for fibroids.