Eastern Radiologists

70th Anniversary Campaign

Building the Legacy

  • Copywriter

    Brooke Neal, Flow Copy

  • Programmer

    Sean Kalooky, Big Sushi

For their 70th anniversary, Eastern Radiologists enlisted us to create another celebratory campaign. The concept they chose is built on the idea of a puzzle: small pieces fitting together to reveal the bigger picture. It’s reflective of ERI’s 70 years in service – a story that has come together over time, and one that becomes more impressive with each piece. The campaign included both print and digital ads, posters hung in ERI’s various facilities as well as a timeline section for their website, touching on the achievements of the group over the past 70 years. We also created a physical puzzle of the campaign as a clever leave-behind for referring physicians.
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