As a continuation of their rebranding efforts, ARA Health Specialists enlisted our help for a new and upgraded website. As the first functional build-out of the new brand, the website was essentially an introduction to the new brand for both internal and external audiences. In the planning phases, we had to think about how the brand would reach across other design pieces, like printed collateral, correspondence pieces, and ad campaigns. We carefully chose small design elements to use across all ARA Health pieces, acting as “brand fingerprints” and creating cohesion throughout. All of these details helped shape the style guide, which we pieced together along the way to serve as a “brand bible” going forward.