To reflect their rebranded materials, positioning ARA Health Specialists as the group that cares more and goes farther for their patients, the 2022 ARA annual report was titled the ARA Impact Report. In addition to the detailed minutiae that is required of annual reports, we weaved in the story of the new ARA Cares program and the impact it’s having on patients. Clean lifestyle photography and illustrations created in their signature provide visual breaks in the copy-heavy document, while their updated brand messaging and patient testimonials add life and personality. The 28-page piece was both printed and used in digital format on their website.