For Providence Anesthesiology Associates, we used the “Unwavering Presence” branding to create an elevated annual report with a magazine look and immersive storytelling style. The 36-page piece included letters from the president and CEO, company statements, educational articles, 2018 highlights, recruitment plans, growth plans, and a “Giving Back” section. As a large independent anesthesiology practice, PAA is committed to marketing in a way that easily stands out from the big hospital systems that are steadily swallowing up independent medical groups. Unlike most annual reports, this one is sleek and compelling and not a bit sterile or boring.