For Eastern Radiologists’ 65th anniversary campaign, we created a logo to be used on all marketing pieces for the 2019 calendar year, bringing attention to the milestone anniversary and underscoring the importance of their many years of dedicated service. The logo is a stylized number 65 incorporating an MRI scanner – one of the many technological advancements the group introduced to the Greenville area. The mark’s retro feel allowed it to stand out on ERI’s more modern materials, while also allowing for seamless inclusion in the 65th anniversary “Throwback” campaign.