Windisch Wellness is a Davenport Iowa practice specializing in hypnotherapy, EF (techniques that help patients manage anxiety disorders and support habit cessation) and public speaking engagements. They wanted to tighten their image and bring a sophisticated, professional look to an often marginalized industry. The original practice logo was a lighthouse. I wanted to keep the symbol of a guide for safety but display it in an almost clinical way. The end identity has a modern medical look and feel, with subtle but impactful elements.
