West Mobile Dental Care Identity

In early 2018, 485,inc was asked to create a new corporate identity and brand for West Mobile Dental Care, a state-of-the-art dental practice in Mobile, Alabama that provides oral care, dental treatment and cosmetic procedures for a number of patients in the greater Mobile area.

West Mobile Dental Care was actually a 40-year-old practice that was purchased by Dr. Ed Schrader. He wanted to start fresh and make it his own. Like most doctors, Ed had an appreciation for well ordered, clean, high-end design. We landed on a two stylized toothbrushes, placed on top of one another to form a “WM”. To increase Dr. Schrader’s presence among competitors, we broke with the traditional 2” x 3.5” specs and opted for a square card, printed with a minty-colored ink.

ClientWest Mobile Dental CareServicesCorporate Identity