Tekneq is a web development / search engine optimization company located in Chicago, Illinois. They deal primarily in the healthcare industry—specifically dentistry.
Call it experience, call it intense attention to detail, or call it magic — Tekneq has an amazing ability to drive traffic to their sites. This “magic” was the starting point for their logo. I simplified a Penrose Staircase illusion (also called the “impossible staircase”) down to a frame, then broke it apart just enough for the viewer’s eyes to still make the connection. The end result is a piece of that illusion that also forms open- and close-brackets, which are commonly used in programming. This solution is both a simple and effective representation of the brand, translating well across a number of platforms.
