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“A Big Deal?” Poster Campaign

Mecklenburg Medical Group’s waiting room and exam room posters change focus several times a year, educating patients on an array of topics that warrant special attention. MMG determined that sleep apnea, an all-too-common disorder, is widely misunderstood and underestimated. We chose to tackle this by drawing a flowchart on a blackboard. This simple illustration allowed us to visually depict the “snowball effect” sleep apnea can have. The message was simple and clear: Sleep apnea is more than a little snoring. Its ripple effect can be life threatening, so talk to your doctor today.


ClientMecklenburg Medical GroupServicesPoster CampaignCopywriterBrooke Neal

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