Six Seven Group provides radiology groups with a full spectrum of customized billing solutions and management consulting services. We wanted to create a fresh, out-of-the-box look that would allow Six Seven Group to easily stand out within their industry (which is typically pretty sterile and mundane in terms of branding). By using actual x- rays as a backdrop for their identity, it’s immediately clear that Six Seven Group serves the radiology industry. For the logo, we chose to merge the numerals ‘6’ and ‘7’ to illustrate the unity this business has built since opening their doors in 1967. The finished product looks like an uppercase G—an intentional nod to the word “Group” in their company name. The final mark has a modern look and feel that complements the remainder of the corporate identity.
