“The women of today’s world play so many roles. You’re an employee. A mother. Often a chauffeur, cook and family organizer. But you’re important too, so devote 30 minutes to a mammogram. It could ensure that you keep having time to meet all the other responsibilities life throws at you.” This was the message we wanted to convey with the campaign. We took custom photography of three females, each holding representations of her responsibilities in front of her chest. These images resonated with local women and educated them on the importance of mammograms—in a comforting, but serious way. The campaign included online/social media, print, direct mail and in-office signage.
ClientEastern RadiologistsServicesAdvertising CampaignCopywriterBrooke NealPhotographerEric Roch von RochsburgLinkhttp://www.easternrad.com
