This was the second campaign of ads for Nest. In keeping with the “aged sophistication” we’d established in the previous campaign, we paired handbags with complementing wallpaper patterns, giving the bags a timeless feel. It was important for headlines to be short and sweet, so as not to overpower the visuals:
“Distinctive fabrics. Exclusively you.”
“Complement your outfit, or the entire room.”
“Green with envy?”
ClientNestServicesAdvertising CampaignCopywriterKristin Kelly
