In 2015 we created an out of the box cost campaign for Advanced Radiology—”Sad Purse”. It featured purses and wallets upset about being taken advantage of by area imaging providers. Now the follow up—”Happy Purse”. In contrast, it features smiling purses that pay a low, fair price for imaging services by coming to Advanced Radiology. The ads were featured in their 8 imaging centers to educate already existing patients. We also targeted current hospital patients and family medical decision makers by hanging the posters in bus stops and train stations located within 2 miles of area hospitals.
