For Diabetes Awareness Month, Mecklenburg Medical Group asked us to come up with a high-impact poster series to educate MMG patients on the importance of proactive diabetic healthcare. According to MMG experts, many diabetes-related complications are completely preventable, if only patients would comply with medical advice and commit to a healthy diet and regular exercise.
We kept the posters both simple and visually compelling, illustrating the harm that simple junk foods can do to a diabetic body. Coupled with a serious tone to convey the gravity of the message, the campaign was undeniably direct and took advantage of the “captive audience” in MMG waiting rooms.
ClientMecklenburg Medical GroupServicesPoster CampaignCopywriterBrooke Neal
