Charlotte Radiology charged us with creating an 30-second short to complement the “Scary Legs” print ad, a high-impact advertisement that had previously run as part of their print media campaign. Using photography from the ad, voiceovers, sound effects and some animation—the print ad came to life.
The result was 17% more consults and a 700% return on investment. In fact, 33% of Charlotte Radiology’s patients said they were prompted to make an appointment after seeing our “scary legs” spot.
ClientCharlotte RadiologyCopywriterKristin KellyAnimatorCream Studio
