Capital Anesthesia Billing Services Identity & Website Rebrand
Capital Anesthesia Billing Services was founded in 2008 by the Anesthesiologists of Providence Anesthesiology Associates, out of their own frustration with the big-box billing companies. For years, the practice functioned as it’s own client, until a couple of years ago. The model was perfected and it is now marketed to other anesthesiologists throughout the country. 485,inc was asked to update the logo and brand elements, while providing a subtle nod to the new PAA brand . We were also asked to design a new website using the new branding that would streamline their messaging, promote their 360-degree service solution and provide a passive income stream for Providence Anesthesiology Physician Partners and Shareholders.
